Why Anthropology Classes are Useful in Consumer Marketing – Simon Sinek


In Chapter 4 of 16 in his 2009 Capture Your Flag interview, author Simon Sinek answers “What Did You Learn Studying Anthropology at Brandeis University and How Did You Apply That in Your Early Career?” Sinek shares how majoring in anthropology enabled him to learn the skills necessary to understand consumer behavior in marketing and advertising. During college at Brandeis University, Simon Sinek, author of “Start With Why”, learns to apply the science behind individual and group decision making in advertising and marketing roles, specifically in what motivates and inspires repeat consumer behavior and purchasing decisions. Simon Sinek teaches leaders and organizations how to inspire people. Sinek is the author of two books, “Leaders Eat Last: Why Some Teams Come Together and Others Don’t” and “Start With Why: How Great Leaders Inspire Everyone to Take Action”. He is a public speaker, an adjunct professor at Columbia University and a Brandeis University graduate.

View more Near Peer Learning knowledge videos from the Capture Your Flag career documentary interview series at http://www.captureyourflag.com/